From Envirowiki

the Media is a powerful force in society, and given the right know-how, can be used to your advantage. Understanding the media at the very least can help you avoid bad publicity, and at best, can get you the top story in the news, resulting in increased public awareness, and support.

[edit] 1 books

• Prime Time Activism: Media Strategies for Grassroots Organizing, Charlotte Ryan, ISBN: 0-89608-402-7

[edit] 2 web pages

• http://www.earthshare.org.au/training/manual/manual_media_strategies.htm - interesting
• Archive: Environmental Activism: Media Strategies OneWorld.net
• there may be something at http://www.mediastrategy.com.au/